FMCG Gurus consumer insight shows that across bakery, indulgence remains the leading motivation – however, the reality is that consumers want products that offer both taste and nutrition in a guilt-free manner.
Natasha’s Law came into force in England, Scotland and Wales on 1 October, stipulating that producers must provide a full ingredients list with clear allergen labelling on pre-packed snacks for direct sale (PPDS).
With the advent of everything from online shopping to trends like ‘good for me and ‘good for the Earth’, insights show the French consumer’s attitude to baked goods is rapidly changing. Andrew Crofts, senior research analyst at FMCG Gurus, delves deeper.
Although consumers want higher quality bakery products, they are still price sensitive and becoming more health conscious, which is swaying their purchasing decisions. Will Cowling, marketing manager of FMCG Gurus examines how this is having an impact...
